Elevating the Ordinary: Crafting a Creative Exploration of an Everyday Staple

2:00 pm

3:30 pm

Program Description:

This workshop offers a deep dive into the creative narrative surrounding heirloom rice in Sarawak. It delves into the anthropological and archaeological aspects of indigenous cultures in Sarawak, where rice cultivation was historically reserved for spiritual and social significance rather than mere sustenance, impacting Borneo's biodiversity. Participants will explore innovative approaches to storytelling and creative media to enhance the perceived value of Sarawak rice in a global context. The workshop will be highly interactive, inviting attendees to share their ideas on how the creative economy can elevate the status of overlooked items like rice. It will also discuss how storytelling and documentation can deepen understanding and connection to traditional products, while addressing issues of food security, food justice, sustainability, and traditional knowledge in a commercial, agricultural context.

Learning Outcomes:

Gain a deeper understanding of the cultural significance of rice in Sarawak's indigenous cultures. Explore innovative approaches to crafting narratives around traditional agricultural products. Learn how to create sensory narratives to position Sarawak rice or traditional products in a modern global context. Understand the importance of storytelling and documentation in promoting traditional products. Discuss strategies for increasing the perceived value of traditional products in commercial markets.